What It Does
SalesButler's Follow-Up Sequences automate the most important part of your sales process: the follow-up. Create multi-step SMS sequences that trigger based on lead activity. If a lead doesn't respond, the sequence keeps following up at intervals you set. When a lead replies, the sequence automatically cancels so you can take over the conversation personally.
Step-by-Step Guide
Create a Sequence
Design a multi-step SMS sequence with customized messages, timing, and triggers. Choose from templates or build your own.
Set Triggers
Define what starts the sequence: missed call, new web lead, quote sent, or manual enrollment.
Messages Send Automatically
SalesButler sends each message at the scheduled time. Day 1, Day 3, Day 7—whatever cadence works best.
Lead Replies
When a lead responds, the sequence automatically stops and the conversation moves to your inbox for personal follow-up.
Track Performance
See response rates, conversion rates, and revenue generated by each sequence in your analytics dashboard.
Why You'll Love This Feature
Hands-Free Follow-Up
Set it and forget it. Sequences run automatically so you never have to remember to follow up.
Smart Cancellation
Sequences automatically stop when a lead replies, so you never send awkward duplicate messages.
Performance Tracking
See which sequences drive the most conversions and tune the messages that win.
Personalized Messages
Include lead name, service type, and other variables for personalized automated messages.
Flexible Triggers
Start sequences based on missed calls, web forms, quote views, or manual enrollment.
Scalable
Follow up with hundreds of leads simultaneously without adding staff.
Perfect For
Following up on missed call auto-SMS non-responders
Nurturing leads who received quotes but haven't approved
Re-engaging leads who went cold
Post-service follow-ups for reviews and referrals
Seasonal service reminders
New lead welcome sequences