What It Does
Not every lead is worth the same effort. SalesButler's Lead Scoring lets you define point rules across source, status, presence of email/phone, tags, reply count, and lead age. Every lead is scored 0–100 in real time, so your team can sort the inbox by score and tackle the hottest prospects first. Seven sensible default rules ship out of the box, and the score auto-recomputes the moment a lead replies, gets a tag, or moves stages.
Step-by-Step Guide
Default Rules Auto-Seed
Seven proven scoring rules are pre-loaded the first time you open the page.
Customize Point Values
Add, edit, or disable rules — '+25 if has email', '-10 if older than 30 days', etc.
Score Computes Instantly
Every lead is rescored automatically when its data changes — replies, tags, status moves.
Sort Inbox by Score
Tackle the highest-scoring leads first; ignore the cold ones until you have time.
Refine Over Time
Watch which scoring patterns actually convert and tune the rules to match.
Why You'll Love This Feature
Focus on Hot Leads
Stop wasting time on tire-kickers — your top scorers are always at the top.
Auto-Recompute
Scores update the second a lead replies or gets a new tag.
Fully Configurable
You decide which signals matter and how much they're worth.
0–100 Scale
Clamped 0–100 so the scale is intuitive at a glance.
Defaults That Work
Seven default rules built from real service-business conversion data.
Reply Boost
Leads that engage automatically rise to the top of your queue.
Perfect For
Inside sales reps prioritizing daily callbacks
AI Front Desk + Lead Scoring auto-triage workflows
Filtering bulk reactivation campaigns to high-score leads only
Coaching reps to work the right leads first
Reporting on which lead sources produce the highest scores