What It Does
Knowing where leads come from is half the battle; knowing what they cost vs what they paid is the other half. SalesButler's Marketing ROI lets you input ad spend per lead source (Google Ads, Yelp, mailers, vehicle wraps, referrals) and instantly see booked and won revenue rolled up against that spend. The ROI report ranks your channels so you know exactly where to invest more — and where to cut.
Step-by-Step Guide
Add Lead Sources
Define every channel you spend on — Google Ads, Yelp, mailers, etc.
Enter Monthly Spend
Log what you're spending per source per month.
Leads Get Tagged
Inbound leads (especially from Tracking Numbers) tag automatically by source.
Revenue Rolls Up
Booked and won revenue per source rolls into the ROI report in real time.
Cut, Keep, or Scale
See ROI ranked by source — cut the losers, scale the winners.
Why You'll Love This Feature
Per-Source ROI
Spend vs revenue ranked side by side.
Cut Wasted Spend
Identify channels burning money with no booked revenue.
Booked vs Won Split
Know which sources produce real revenue, not just opportunities.
Real-Time Updates
ROI recalculates as new revenue rolls in — no monthly close required.
Manual Spend Input
Enter spend monthly or quarterly — flexible to your reporting cadence.
Export to CSV
Hand the report to your marketing agency for a hard conversation.
Perfect For
Quarterly marketing budget planning
Reviewing agency performance across channels
Justifying or cutting Yelp/Angi-style listings
Comparing organic vs paid lead value
Building a board-ready marketing ROI deck