What It Does
Marketing without attribution is guesswork. SalesButler's Revenue Attribution tracks every dollar back to its lead source — Missed Call Recovery, Smart Quote, AI Conversion, Web Chat, and more — and shows you the funnel in real time: Estimated → Quoted → Booked → Completed → Lost. Compare estimated vs actual revenue per lead to spot the channels that overpromise and underdeliver.
Step-by-Step Guide
Lead Captured
Every lead is tagged with its origin source the moment it's created.
Estimate Recorded
When a quote or estimate is created, the estimated revenue is logged.
Deal Progresses
As the lead moves through your pipeline, each stage updates the attribution row.
Booked or Lost
When the deal closes, actual revenue (or lost revenue) is recorded.
Review the Funnel
Open the funnel report to see Estimated → Quoted → Booked → Completed by source.
Why You'll Love This Feature
Multi-Channel Tracking
Every source — missed call, smart quote, AI, web chat — has its own attribution.
Funnel Breakdown
See drop-off at every stage of the buyer journey.
Estimated vs Actual
Compare what you forecasted to what actually closed.
Real-Time Updates
Attribution updates the moment a deal moves stages.
Per-Lead Audit Trail
Every revenue dollar is traceable to its originating lead and source.
Spot Underperformers
Identify channels that estimate high but close low so you can re-strategize.
Perfect For
Owners deciding where to invest the next marketing dollar
Killing channels that produce leads but no actual revenue
Justifying ad spend to investors or banks
Reporting per-channel ROI in monthly leadership meetings
Diagnosing why pipeline looks great but cash flow is slow