What is Lead Reactivation?
Lead reactivation is re-engaging old leads and past customers who never booked or haven't returned — typically with a targeted text or email campaign — to win back business you've already paid to acquire.
Why it's high-ROI
Old quotes and lapsed customers are the cheapest pipeline you have — they already know you. A reactivation campaign before a busy season routinely books jobs a business had written off.
How to do it
Segment dormant leads (unconverted quotes, last-year's maintenance customers), then send a timely, relevant offer by SMS or email and route replies into your normal follow-up.
What is lead reactivation?
Re-engaging old, unconverted leads and past customers with a targeted campaign to win back business.
Does lead reactivation work?
It's one of the highest-ROI moves a contractor can make — those contacts already know you, so conversion is strong and cost is near zero.