Glossary
What is Drip Campaign?
A drip campaign is a series of automated messages — texts or emails — sent on a schedule or triggered by behavior, to nurture a lead or customer toward booking without manual effort.
How it works
You set up a sequence once — for example, three follow-up texts over a week after a quote — and it runs automatically for every new lead, stopping when they reply or book.
Why it works
Most jobs aren't booked on the first touch. A drip keeps following up consistently when a busy office can't, recovering deals that would otherwise go cold.
See how SalesButler does this:Follow-up sequences
What is a drip campaign?
An automated sequence of messages that nurtures a lead over time until they book or reply.
How many follow-ups should a drip have?
Most leads need several touches; a 3–5 message sequence over a week or two is a common, effective pattern.