Glossary
What is Close Rate?
Close rate is the percentage of leads or quotes that turn into booked, paying jobs. It's a core measure of how well a business converts demand into revenue.
How to calculate it
Divide booked jobs by total qualified leads (or quotes) over a period, then multiply by 100. If you quoted 40 jobs and booked 12, your close rate is 30%.
How to improve it
Respond faster (speed to lead), follow up multiple times, send instant ballpark pricing, and make quotes easy to accept. Small improvements compound across every lead.
See how SalesButler does this:Revenue analytics
What is a good close rate for contractors?
It varies by trade, but faster follow-up and multi-touch sequences reliably move it up by several points.
How do I calculate close rate?
Booked jobs ÷ qualified leads × 100 over a set period.