What is Lead Scoring?
Lead scoring is the practice of ranking incoming leads by how likely they are to become a paying job — based on signals like urgency, job type, and value — so your team works the hottest ones first.
How it works
Each lead is scored from signals in the inquiry: keywords that imply an emergency, the type of service requested, estimated job size, and source. Higher-scoring leads are routed to the front of the queue.
Why it matters
When calls and form fills come in faster than your office can work them, scoring makes sure a high-value emergency isn't buried under tire-kickers — protecting both revenue and response time.
What is lead scoring?
Ranking leads by how likely and valuable a job they represent, so your team calls the best ones first.
How does AI lead scoring work?
It reads urgency, job type, and value signals from each inquiry and pushes the hottest leads to the top.