Glossary
What is Recurring Revenue?
Recurring revenue is predictable income that repeats on a schedule — most often from service agreements or maintenance plans — rather than one-off jobs.
Why it's valuable
Recurring revenue smooths out seasonality, locks in customers, and increases the value of the business. Maintenance-plan customers also call you first when something breaks.
How to build it
Offer maintenance plans at the point of sale, automate renewals and visit scheduling, and track plan customers separately so none lapse.
See how SalesButler does this:Service plans
What is recurring revenue for a service business?
Predictable, repeating income — usually from maintenance plans or service agreements — instead of one-time jobs.
How do contractors build recurring revenue?
Sell maintenance plans and automate their renewals and scheduled visits.