Glossary
What is Service Agreement?
A service agreement (or maintenance plan) is a contract where a customer pays — often monthly or annually — for recurring maintenance and priority service, giving the business steady revenue and the customer peace of mind.
What's typically included
Scheduled maintenance visits, priority scheduling, and sometimes discounts on repairs. For trades like HVAC and plumbing, plans keep equipment healthy and customers loyal.
Why they're worth selling
They create recurring revenue, increase customer lifetime value, and give you a reason to stay in regular contact — so customers call you first.
See how SalesButler does this:Service plans
What is a service agreement?
A recurring contract for maintenance and priority service, paid monthly or annually.
Why offer maintenance plans?
They create predictable recurring revenue and keep customers loyal so they call you first.