What is CRM (Customer Relationship Management)?
A CRM is software that stores every lead and customer interaction — calls, texts, quotes, and jobs — in one place, so a business can capture leads, follow up consistently, and turn them into repeat revenue.
What a CRM does for contractors
For home services, a CRM centralizes inbound calls and web leads, automates follow-up, tracks quotes, and shows which marketing actually books jobs — so nothing falls through the cracks.
What to look for
Pick a CRM built for the trades: fast lead capture, mobile-friendly for the field, automated follow-up, and flat pricing rather than per-seat fees that punish growth.
What does CRM stand for?
Customer Relationship Management — software for tracking and nurturing leads and customers.
Why do contractors need a CRM?
To capture every lead, follow up automatically, and turn one-time jobs into repeat revenue instead of losing leads to slow or missed follow-up.