Glossary
What is Two-Way SMS?
Two-way SMS is business texting that lets a company and a customer hold a real back-and-forth conversation by text — sending and receiving messages from a shared business number, not just one-way alerts.
Why customers prefer it
Most people would rather text than call or listen to voicemail. Two-way SMS lets leads ask questions, share their address, and approve quotes by text — moving them toward a booked job faster.
How businesses use it
A shared inbox lets the office and field both see conversations, with templates and AI-suggested replies to respond quickly and consistently.
See how SalesButler does this:Two-way SMS
What is two-way SMS?
Business texting that supports a real conversation both directions from a shared business number.
Is two-way texting better than calling?
Often, yes — most customers prefer text, and it lets you handle more conversations at once without playing phone tag.